Customer relationship management software was the first type of business applications to be offered on a wide scale as an on-demand, or web-based software application. This has opened the door for other business applications to also be offered as browser-based solutions. Salesforce.com has set the standard for CRM software, but many other competent vendors have emerged offering equally effective or even superior CRM solutions, such as Tuppas Software and Workday.

Some CRM software is offered on a "per seat" or user basis and others have differing pricing methods. Some are offered "off the shelf" for a set price, while other solutions can be customized and tailored to meet each buyer's needs and are priced accordingly. These customizable software solutions are often a better option even at a higher price due to the customization possible and the customer service that is usally offered along with this type of purchase by the software vendor. CRM software solutions can yield significant ROI, when implemented properly and purchased from the right vendor.